Fiksu, the programmatic advertising platform, just launched a self-serve platform for marketing on CTV.
Dubbed BidMind, the platform gives agencies and brands access to targeted personas and extended analytical tools.
The new platform lets advertisers tap into the CTV environment by granting access to regulated CTV inventory. This means that inventory is much more measurable and reporting is made easy to measure campaign performance on mobile and co.
The platform includes Fiksu’s anti-fraud shield. An integration with Pixalate guarantees fraud-free supply chains.
BidMind is touted to be brand-safe, ensuring that campaigns only appear next to content that is in line with a brand’s ideals.
The self-serve nature of the platform means that in-house ad teams can quickly and easily set-up and manage their campaigns, customise and analyse their performance.
“Years ago Fiksu pioneered the mobile advertising landscape with its unique machine-learning algorithm. Today, BidMind pioneers the CTV environment with an even better approach – a combination of experience and innovation.
We have enriched our team with data scientists, ad ops, developers, a sales team of industry veterans, this is how BidMind was born. Our goal is to spearhead the transition into the CTV environment through establishing meaningful connections between brands and their audiences,” said Anna Kuzmenko, Fiksu’s COO.