Fiksu, a demand-side platform for digital advertising, has announced the launch of its self-serve DSP. The platform has been built to empower marketers with scalable advertising tools and ensure full control over their ad campaigns. With the help of Fiksu self-serve DSP, advertisers can access inventory from premium supply-side platforms in various environments.
Now marketers can deliver their ads not only on mobile, but also in the most promising digital environment: Connected TV. This provides brands with excellent opportunities. Firstly, direct-to-consumer (DTC) shoppers spend more time streaming than on social media. Secondly, 90% of viewers confirm that CTV advertising is more relevant than traditional TV ads. And lastly, in most cases, connected TV ads will be seen by several people in a household, which significantly increases the reach.
Aside from quality inventory, users of Fiksu self-serve DSP enjoy exceptionally detailed reporting and efficient campaign optimization tools. The key metrics that advertisers can view include total viewability time, video completion rate (VCR), and view-through rate (VTR). And those who want to dig deeper into data can study customized reports on impressions and total spend.
Fiksu DSP reconfirms its commitment to fraud prevention and brand safety. The platform has teamed-up with Pixalate to ward off fraudulent ad impressions. This market-leading solution analyzes the myriad of devices to identify suspicious activity before any of the ad budget is spent. Thus, marketers are guaranteed that their money will not be wasted by ill-intentioned vendors.
“Our experience in business along with knowledge gained from current industry researches and user feedback allows us to identify market demand and implement practical tools that meet it. We foresee more and more advertisers seeking ultimate control over their campaigns, so we launched the Fiksu self-serve DSP to provide them with a high level of autonomy and transparency.” — Anna Kuzmenko, COO at Fiksu.