Facebook tests loyalty and rewards integration

Facebook said it was currently testing a new program that lets users view their points and rewards from retailers and brands.

Among the first brands to trial the new feature is beauty brand Sephora.

Users can connect their rewards accounts to their Facebook accounts and will then be able to receive personalised offers via their news feed.

It’s another option for brands to engage in a more meaningful way with customers.

Loyalty and rewards are key issues for customers when choosing their preferred retailers and brands.

Using Facebook’s algorithms, brands won’t only be able to target existing members, they can also re-engage customers with dynamic ads and promotions.

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