Facebook tests interest-based news feeds on mobile devices

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Your Facebook news feed may soon be a lot more customisable.
According to a tweet by Jason Stein, CEO of Laundry Service, the social media agency, Facebook is testing interest-based news feeds. Users can now swipe through a secondary news feed to focus on a single topic such as “Style” or “Travel”. This gives audiences the option to have deeper conversations about topics they may be interested in and customise their news feed.
Facebook tests interest-based news feeds
Source: twitter.com
A spokesperson for Facebook told The Verge:

“People have told us they’d like new options to see and have conversations about more stories on Facebook around specific topics they’re interested in. So we are testing feeds for people to view different stories from people and Pages based on topic areas.”

Additionally, the company said it was also looking into rolling out its Marketplace feature. Previously tested as the “Shopping” tab, “Marketplace” now sits at the bottom of the iOS app and items sold through a variety of liked pages are just a click away. However, Facebook told The Verge that the feature wasn’t ready to be rolled out widely just yet.

“The experience will continue to evolve as we learn more about what’s useful for people and effective for businesses. We’re still in the early stages of testing and will continue to update the experience as we learn more about what works best.”

The feature could bring hyper-local search functionality, making it easier to spot items being sold near you.

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