Facebook rolls out Shop tab and adds new checkout features

Anne Freier | August 27, 2020

App Business

Facebook has launched a new Shop tab which makes it easier for users to discover new products and brands.

The tool will bring Shops to any eligible businesses and provide plenty of features for customisation and insights.

With approximately 85% of customers now shopping online due to COVID-19 restrictions on businesses and consumers, the social network has been busy extending its shopping functionalities across its entities including Instagram.

The tab is currently being tested in the US, but will be extended to Instagram later on.

Shops features plenty of ways to discover content from brands, retailers and influencers all in one place.

Stores can set-up a presence online and promote their products to social media users. Customisation, messaging and insights tools are available to help them measure their success.

Messaging works with integration with Messenger, WhatsApp or Instagram Direct.

Among the additional features are new design layouts, real-time previews, the option to auto-create Shops for new sellers and insights to measure results in Commerce Manager.

US sellers will be able to start using Instagram checkout in just a few weeks time.

Eligible businesses must use the Facebook Commerce Manager or go through partners including Shopify or BigCommerce.

What’s more, Facebook said it was waiving selling fees for businesses to reduce the cost of selling online.

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