Facebook rebrands as FACEBOOK

Anne Freier

In App Business. November 6, 2019

 

Facebook has announced a major rebrand designed to knock your socks off. Forget Facebook; meet FACEBOOK!

The company announced Monday that it plans to launch with a new all-caps logo capturing all shades of orange and purple to showcase what it’s all about now: “clarity and openness”.

The social network was launched some 15 years ago and since then it’s attracted a fair amount of criticism. Data scandals haven’t gone unnoticed and are having an impact on user engagement.

Facebook hopes that a new logo with an “empathetic color palette” could restore trust. And if that doesn’t make you want to open up the app again, maybe a reminder on Instagram and WhatsApp will.

The two subsidiaries will now proudly carry the “from FACEBOOK” logo.

“People should know which companies make the products they use. Our main services include the Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra. These apps and technologies have shared infrastructure for years and the teams behind them frequently work together,” Antonio Lucio, CMO of Facebook wrote in a blog post.

Despite stellar growth of its advertising network, the social network is becoming increasingly worried that users are flocking to competitors like Snapchat or TikTok. And where there are users, advertisers will follow.

It remains to be seen if the logo change will have any effect. After all, Facebook created a bad reputation in the first place.

For now, enjoy the new colours.