Facebook reaffirms commitment to more transparent advertising standards

Anne Freier | November 29, 2017

Mobile Advertising

Following a row of questions over its digital advertising principles, Facebook has reconfirmed its advertising principles in a recent blog post by VP Rob Goldman just a month after a recent Congressional hearing on Russia.
The company wrote:

Our goal is to show ads that are as relevant and useful as the other content you see. If we do this effectively, advertising on Facebook can also help businesses large and small increase their sales and hire more people.

In the blog post Facebook confirms how it makes advertising decisions. The social network highlights the user experience as one of its core principles – ads are necessary to ensure the platform remains free, whilst at the same time they should be relevant to the end user.
In addition, Facebook confirmed that it did not sell user data including phone numbers or email addresses. Users may also hide the adverts they see or block brands altogether.
Adverts should also be transparent to users, which is why Facebook confirmed it was committed to rolling out an an ads transparency feature. The tool allows users to check which advertiser is running a campaign.
Facebook adds that ads should be safe and civil and made available to both small and large businesses.
Lastly, the network confirmed that it was consistently working to improve its ad features.
The message is a clear indication that Facebook is taking its advertising implications more seriously, in order to avoid raising questions over its image.
Facebook has to ensure that its platform remains user-centric, whilst it continues to be one of the leading mobile advertising networks worldwide.

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