Facebook no longer allows marketers to use device-level data to target and redirect ads

Facebook, last week, updated its terms of service for Advanced Mobile App Measurements which will prohibit mobile app marketers from using device-level data for ad targeting.

The change has been in effect since January 22nd, but it hasn’t been widely publicised.

Specifically, the changes will prohibit marketers from using device-level data to target and redirect ads, sell them to third-parties and use them in cross-channel ads campaigns.

Marketers will still be able to measure campaign performance using the data.

The modifications come at a time when privacy concerns over the potential misuse of data are growing.

Facebook is well-aware that its ad reporting is flawed and the social network continues to be criticised for potential data abuse.

The measure may be a way to stave off some of that criticism.

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