Facebook and Instagram receive brand safety certification

Anne Freier

In Mobile Advertising. September 18, 2019

The Joint Industry Committee for Web Standards (JICWEBS) has awarded Facebook, Facebook Audience Network, and Instagram its Digital Trading Standards Group (DTSG) Brand Safety Certification.

The certification shows that Facebook and its brands “minimise ad misplacement as described in the JICWEBS DTSG Good Practice Principles”.

Facebook received the certificate after JICWEBS conducted an independent audit of its ad processes. JICWEBS, however, does not test policies for ad placements or other such processes.

“Digital advertising builds brands, drives growth and creates jobs. It is vital that advertisers can trust where their ads are appearing, and we are fully behind the industry’s desire to raise standards in digital advertising,” said Steve Hatch, VP of Northern Europe at Facebook. “We support JICWEBS’ robust standards, rigorous verification process and the industry transparency it provides, and are delighted to have achieved DTSG Brand Safety Certification.”

Certification is a requirement to achieve IAB UK Gold Standard. It also forms part of the Ad Quality Charter by the Association of Online Publishing and is included in the Incorporated Society of British Advertisers framework.

“Advertisers want greater trust and transparency in the digital ad chain,” said Jules Kendrick, JICWEBS CEO. “JICWEBS’ certification shows advertisers who is making a genuine commitment to protect their investment. We hope all parts of the supply chain will share the same level of detail through our certification scheme.”