Facebook has acquired Giphy which lets users create and share popular GIFs that are seen by over 700 million people worldwide daily (according to Giphy’s own data).
The transaction set Facebook back $400 million and falls within the remit of Instagram.
Facebook took to its blog to explain that 50% of Giphy traffic was already coming from Facebook apps, with half of it coming from Instagram.
But it’s not entirely clear if the deal needs regulatory approval.
For developers, not much changes as Facebook confirmed that they can use Giphy the same way they did before the deal.
“People will still be able to upload GIFs; developers and API partners will continue to have the same access to Giphy’s APIs; and Giphy’s creative community will still be able to create great content,” the blog post states.
According to The Verge, there’ll be no added tracking or cookies embedded which could be reassuring for both users and developers alike.