Digital identity specialist, Drawbridge, today announced that data onboarding firm, Throtle, is now using the Drawbridge Connected Consumer Graph to offer its clients a more efficient way to reach consumers. Throtle plans to match its own client data with the Drawbridge graph so that brands can reach their specified audiences from within the DSP.
The Drawbridge Connected Consumer Graph reaches over a billion consumers
The Connected Consumer Graph taps into over a billion consumer data across over three billion devices. According to Nielsen research, its scale in connecting consumers across devices is very precise at 97.3%. Drawbridge has worked with agencies and brands including Foursquare, Oracle, LiveRamp, TapFwd, and M&C Saatchi Mobile.
Winston Crawford, COO, Drawbridge explains that the partnership enhances identities within cross-device advertising and marketing technology industries.
“Making our unique data and technology available for brands, agencies, and enterprises to access through as many channels as possible is how we’ve established ourselves as the leader in digital identity, and we’re proud to work with Throtle and their clients.”
Throtle has developed a range of solutions to enable brands to reach consumers online and targets for formats including mobile, display, email, social and addressable TV. It allows brands to more easily manage their CRM data for improved interaction across a variety of touchpoints.
Paul Chachko, CEO of Throtle, adds:
“The Drawbridge team has been incredibly flexible and transparent with the entire graph process and helped us customize the precision, recall, and coverage for our specific use case. The resulting cross-device reach we’ve seen from Drawbridge’s data coupled with our accuracy is extremely valuable to our clients.”