DoubleVerify expands mobile in-app viewability through partnerships

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Digital solutions provider, DoubleVerify, has announced an expansion for the company’s mobile in-app viewability solution in partnership with Amobee, InMobi, Innovid, Medialets, Mobilefuse and Ubimo. The DV Viewability solution lets advertisers gain an insight into how their display and video ads are being viewed on mobile in-app, web and desktop platforms.
DV Viewability offers transparency into how ads are viewed
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Israel Alravez, VP of Products and Technology, MobileFuse, explains:
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“In the fractured and rapidly evolving mobile viewability measurement landscape, DoubleVerify has been the ideal partner in implementing and delivering on our mobile viewability needs, both in-app and mobile web, with a transparent and easy-to-use solution both on delivery and reporting sides. As an established and trusted name in the digital advertising industry, the DV viewability solution has provided us with a clear value-add and differentiator with our clients.”

Partners have been certified and selected for their ability to deploy DV mobile measurement technology to help marketers increase inventory quality and eliminate reporting discrepancies.
Tal Chalozin, Co-founder and CTO, Innovid, says:
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“Many marketers are still in the dark when it comes to mobile viewability and providing full transparency is key to justifying ad spend. Integrating with DV mobile video viewability takes us one step further in our mission to provide marketers with more holistic insights for accurate cross-platform measurement.”

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