DoubleVerify, the advertising measurement platform, has launched a prediction ad solution to report ad performance based on real-time ad exposure.
Called Authentic Performance, the solution analyses over 50 data points including viewable time, share of screen, video presentation, engagement data and audibility.
“Authentic Performance® addresses a brand’s dilemma in performance measurement and actionability,” said Wayne Gattinella, CEO of DoubleVerify.
“Current tools are either fast but simplistic – with metrics like viewability and click-through rate (CTR); or they’re sophisticated but slow – with data reported post-campaign. Authentic Performance is designed to provide predictive data that are correlated with digital advertising effectiveness, in real time – giving global brands clarity and confidence in their digital investment.”
The platform can analyse more than 50 data points on digital ad exposure and consumer engagement with digital ads. This ensures that marketers are able to increase ROI and drive business outcomes.
The launch follows the release of its Authentic Impression, a metric on digital media quality and effectiveness.