DoubleDutch, the provider of mobile event apps, just unveiled a new tool that lets trade show exhibitors target leads with promotional offers, increase insights into lead history and analytics and ultimately maximise ROI. DoubleDutch for Exhibitors gives exhibitors an additional tool to increase revenue, enticing exhibitors and rewarding attendees alike.
DoubleDutch launches Exhibitor tool
Lawrence Coburn, CEO of DoubleDutch, says:
“The biggest marketing spend in the world, events and conferences, is still funded by the physical world equivalent of flashing banners. Like they did in 1975, exhibitors are still building their booths to the rafters and handing out key chains and pens galore. There is no targeting, no automation, no optimization and no measurement. DoubleDutch is the first digital advertising network for live events that enables event organizers, exhibitors and attendees to have more efficient processes, create richer experiences, build more purposeful relationships, thereby improving the ROI for all parties involved.”
Now exhibitors can manage their company profile through the app and generate leads to target attendees with in-app promotional offers. The app features metrics on the number of attendees and exhibitors no longer need to rely on lead scanning as staff can more easily scan leads from anywhere using their phones.
In addition, the company announced a partnership with brand experience company, Freeman, to offer clients preferred access to DoubleDutch’s mobile event technology platform. Freeman customers choosing to deploy the mobile app have full access to support and service professionals.