It’s been nearly a month since we reported that Disney+ was downloaded by over 3.2 million people and had gathered 1.3 million views in just 24 hours. Nobody knew if the phenomenon was going to last or whether people were simply joining to enjoy 7 days of free video viewing.
Now, new data from Apptopia reports that the video streaming app has had 10 million subscribers through smart TV, mobile phones and other devices.
Downloads of the app has since skyrocketed to 22 million with an average of 9.5 million daily active mobile users. All that usage means that Disney+ has shot up to rank in the top charts on Apple and Google stores.
Disney declined to comment but said it would confirm official numbers in its quarter report.
It’s unclear how many downloads are free trials versus paid trials. Ultimately, the latter will matter greatly for the success of the app.
There are some rumours that Disney may already have generated $20 milllion in revenue Plus.
Good news for competitors like HBO and Amazon as their download numbers haven’t been much affected whilst Netflix saw a brief dip.
Apps such as Roku even benefitted from the release, with engagement rates up thanks to Disney+.