Digital video views are on the rise in Germany with 68.8% of all Internet viewers now tuning into services such as Amazon and Netflix in the country, according to research by eMarketer.
The latest forecast predicts that 46.4 million people will be viewing digital video by the end of the year, up from 42.5 million in 2017. Meanwhile, 55.7% are using their smartphones to view video content.
“Digital video consumption is growing faster than expected in Germany, as those 55 and older increasingly watch video on Facebook, Instagram, YouTube and WhatsApp,” explained Oscar Orozco, eMarketer senior forecasting analyst. “Also, subscription OTT [over-the-top] services have grown tremendously in the last year. More than one-quarter of the population now watches video regularly via services like Amazon Video, Netflix or YouTube Premium.”
YouTube was the main platform for 91% of viewers – that is roughly half of Germany’s population.
eMarketer found that not only the number of Germans consuming digital video was on the rise, but also the total viewing time.
Indeed, the average German viewer spent 39.6 minutes per day on online video, a rise of 40% over 2017.