The company said that following travel advice from the World Health Organisation and weighing the risks, it decided not to join the event to “put the well-being and safety of its customers, partners and staff first”.
“The decision to cancel our attendance was made with a heavy heart, but with the welfare of many people in mind,” said Ran Avrahamy, the CEO of AppsFlyer.“Not just the fifty-plus members of staff who were scheduled to represent us in Barcelona and their many colleagues across the world, but our clients, customers and friends in the industry as well. While it is a tough decision to make, we know we’re doing what’s right given the available information. We look forward to coming back again in full force next year.”
The MWC is one of the leading events for mobile telecoms industry experts to come together and engage.
AppsFlyer is not the first to withdraw from the event. The company follows Amazon, LG, Samsung, Sony and others who have already withdrawn from the event.