Consumer Acquisition supports new Google App Creative Campaigns features

Anne Freier

In Mobile Advertising. August 14, 2019

Consumer Acquisition’s self-serve platform AdRules now supports Google App Creative Campaigns features including value bidding, similar audiences, ad groups, asset reporting and media library.

As a Google Creative Partner, AdRules works with Google and Facebook platforms, allowing mobile app marketers to speed up the uploading and analysis of creative assets.

Consumer Acquisition is rolling out the product with a special action that offers 60 days free use of AdRules.

“Google is continually enhancing the features of its App Campaigns to provide advertisers more control and better ROAS, and we’ve expanded our AdRules platform to offer these new features,” said Brian Bowman, CEO of Consumer Acquisition. “We’re excited to release support for creative uploading, asset reporting, value bidding, similar audiences and ad groups in AdRules and we offer the most affordable rate in the market so advertisers of any size can use our platform to simplify their Facebook and Google advertising.”

Consumer Acquisition now supports creative uploading of video and image assets for Google App Campaigns. It has also added asset reporting and will shortly add value bidding, similar audiences and ad groups support.

Advertisers can expect to enjoy more efficient workflows when they source creative, upload, test and iterate new creative concepts.

Additionally, the company announced that it has been awarded a Google Premier Partner Badge, making it one of two Google North American Creative Partner and Premier Partners.

“Achieving Partner status means that your company has demonstrated Google ads skill and expertise, met Google ad spend requirements, delivered company agency and client revenue growth, and sustained and grown its client base,” according to Google.