Clash of Kings gets 2.5k downloads in less than a week

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Posted: August 3, 2015

Leadbolt has helped ‘Clash of Kings’ on Android achieve 2.5k downloads in less than a week. The developers needed to showcase to gamers the unique gameplay the app offers, allowing them to get the right audiences behind it and drive downloads.
Leadbolt’s solution to this was to reconstruct the game environment using Video Ads and full-screen interstitials. In addition to this, Leadbolt’s ad-serving platform targeted the most appropriate players, while monitoring engagement, and optimising the campaigns based on live data. Campaign performance was improved in real-time as a result.
With their ad formats and ad-serving capabilities, Leadbolt managed to boost the game’s user base and achieved the following:

  • 2.5K downloads in less than a week
  • CTR: 7.5%
  • Conversion Rate: 2%

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