Cidewalk, the mobile division of Chitika, a US advertising network, has just rolled out its new Chatting Ads tool, which lets consumers engage in a conversation with advertisers in real-time.
Cidewalk cuts through the noise by unveiling Chatting Ads
When an ad pops up on a user’s mobile screen, s/he can engage in conversation with the advertiser or brand directly through texting.
Cidewalk says that mobile chatting is one of the most engaging ways to communicate with mobile users. It is more interactive, immediate and personal than traditional mobile ads.
Venkat Kolluri, CEO, Cidewalk, says:
“For advertisers, Chatting Ads offer a powerful channel to engage with and nurture new customers to their business.”
By giving consumers the option to ask about products and services, marketers are establishing a deeper and more direct connection.
Rob Griffin, Chief Innovation Officer, at digital agency Almighty, adds:
“I have always believed in experience optimization. This is about dynamic personalization and allowing potential customers to engage with their brands of choice when they want to. It’s about customer led relationships and this allows the customer to take control. This also fits well with the growth and adoption of messaging apps allowing direct and immediate engagement.”
Using Cidewalk’s self-serve system is simple enough. Marketers can create two-line ad texts with a logo and enter the customer service mobile number they wish to receive text messages on. Ads are then launched across geo-targeted apps. Cidewalk provides a monthly subscription model.
In addition, the company has partners such as Google AdX, AOL/Millenial Media, and Opera to ensure a broader reach across over 100,000 app publishers and millions of customers.