Chinese mobile device makers Huawei, Xiaomi, Oppo and Vivo have partnered to work on a platform that would allow developers outside of China to upload their apps to all app stores at the same time.
And the alliance stands a good chance of attracting serious user interest in China where Google’s Play Store is banned.
Indeed, Chinese consumers regularly download popular apps via Huawei and co.
But the alliance won’t be restricted to China. Instead, it plans to launch in countries including India, Indonesia, Russia and Malaysia.
The platform promises to make it easier for developers to share their apps to serious stores.
It comes at a good time for Huawei, which is under fire over security issues and has lost the right to ship with many of Google’s apps, particularly in the US.
It recently announced that it would invest more than $1 billion into a speedy app development programme to replace Android apps as fast as possible.
At the same time, it is working on an operating system called Harmony OS.
It’s not clear yet whether the alliance would take a revenue cut or how it plans to share earnings with developers.