Childcare app Bubble gets investment from Made in Chelsea star

Ben Heathcote | September 18, 2019

App Deals

Bubble, an on-demand childcare app and platform, has secured an investment from former Made in Chelsea star Binky Felstead. The London-based startup did not disclose financial details of the funding round but said Felstead is now an ambassador for the brand.

The app connects parents with childcarers who are trusted and have been recommended by their friends and community. Bubble’s rating system showcases a user’s reviews from previous sits, and every sitter on the platform must pass identity, background and reference checks before going live.

Binky Felstead said:

“Being a single and working parent can be quite overwhelming sometimes. Motherhood isn’t easy and it’s invaluable to know that trusted help is always an option. I first started using bubble because I realised I couldn’t do everything on my own and needed a helping hand. I’ve always been interested in investing and knowing bubble so well, it was a no brainer to back a company I love.”

Ari Last, founder of bubble, added:

“We’re so happy to have Binky join our team of investors. She has been a power-user since early on so she knows the value of our service to parents. Like the thousands of parents in our community, Binky is smart, loving, hard-working and ambitious – and we set bubble up to support and enable mums and dads like her. We’re so excited to have her on board.”

Voted by Apple as ‘App of the Year’, bubble is rated 5 stars on Trustpilot and claims to have over 100,000 members on the platform. The startup has previously secured investment from the founders of, Betfair and Photobox.

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