Mobile advertising network BuzzCity and Mexican digital marketing agency Mobile 360 have announced a strategic partnership to expand BuzzCity into the LATAM market, specifically Mexico. Under the alliance, Mobile 360 will officially represent BuzzCity’s Ad inventory, making use of its digital buying team to create online campaigns for mobile devices.
According to the latest BuzzCity Report, Mexico has grown fast to become one of the top 20 mobile ad markets in LATAM countries. BuzzCity’s network serves over 390m ads to 2.18m mobile surfers per month in the city. Brazil, Argentina and Venezuela have also signalled strong growth as mobile devices ownership increases in the countries.
José Ignacio González, General Manager, Mobile 360 says:
“The partnership with BuzzCity is one of the most important alliances we have made recently. Together, BuzzCity and Mobile 360 will be able to offer a reach via mobile to meet the growing demand among brand advertisers. Mobile 360 understands the wealth of opportunity to be gained by partnering with BuzzCity and will work directly with businesses in Mexico to help them implement successful campaigns.”
Aimed at attracting local, Mexican publishers, Mobile 360 will market BuzzCity’s advertising products the increase the network’s profile.
Daniel Brandt, VP Business Development of BuzzCity adds:
“Mobile 360 will be a valuable partner for us as we seek to help businesses connect and engage with their customers in meaningful ways. The Mexican market is leading LATAM in mobile advertising and as such it is an exciting time for BuzzCity to further broaden its global reach as part of its aggressive expansion plan for 2015 and beyond.”
In March this year, BuzzCity rolled out Attribute Clustering, a feature that allows advertisers to target audiences in emerging markets such as Asia, Africa and LATAM, through demographic clustering.