Mobile marketing platform provider, Bucksense, recently launched its new Programmatic Advertising platform for mobile and web. The company plans to debut its solutions at this year’s Mobile World Congress in Barcelona, following a period of six months in beta with selected Global 500 partners including a major European Telco.
Bucksense launches Programmatic Ad solution
The company has been gradually forming since 2012, as a subsidiary of Rome’s Acotel Group, a mobile tech solutions provider, after recognising the need for better performance through programmatic. In addition to serving brands and agencies, the company also caters to mobile operators and app developers with a range of analytic tools, attribution tracking as well as push and in-app notifications.
It connects to major ad exchanges, including MoPub, PubMatic, Rubicon, Smaato, Axonix, Vserv and Millennial Media, and offers access to 1.8bn customers worldwide.
Cristian Carnevale, CEO, Bucksense, says:
“We not only connect ad inventory and data providers but also provide a sophisticated automated optimization option that increases performance throughout the life of a campaign. Because at the end, it’s all about performance. Instead of simply ‘plugging in’ third party vendors to ‘clean up’ device, location, and connection data coming from the ad exchanges, we decided to dig in and do so ourselves right from the beginning. This way, we avoid those additional costs being passed on to the advertiser, which seems to be the status quo.”