Brandwatch, the digital consumer intelligence provider, has just launched its first flagship product. Called ‘Consumer Research’, the product mergers technologies from Brandwatch and Crimson Hexagon – the artificial intelligence-powered consumer insights company it acquired in 2018.
Consumer Research lets agencies, brands, and organisations gain a better understanding of their customers through digital consumer intelligence.
“This product launch is a major milestone in what we set out to achieve 12 years ago when Brandwatch was founded,” said Giles Palmer, founder and CEO of Brandwatch. “Software is never done, but Consumer Research genuinely provides something new to the market. Now we’re expanding our horizons and we’re excited to see where we can take this new vision of building a new kind of digital consumer intelligence.”
The product is part of a $50 million investment by Brandwatch. The company uses machine learning to classify large volumes of data and identify actions and millions of actions daily. Consumer Research comes with an AI-powered technology that shows trends and insights.
The roll-out follows the company’s acquisition of Qriously, an ad tech company that will allow Brandwatch to bolster its social media listening.