Brands are using mobile social media ads differently due to coronavirus

Anne Freier | March 23, 2020

Mobile Advertising

The coronavirus pandemic is having a marked effect on how brands are utilising social media ads according to research by Pattern89.

The AI marketing firm found that images and videos of people washing their hands went up 600% last week.

Images focusing on hygiene and cleanliness tripled and more videos and content centred on sneezing, coughing and using tissues at all times.

There’s also been a huge increase in the use of the face mask emoji as of the start of March.

With social distancing now a topic of growing important, human connection images dropped 30% whilst travel-related images fell 8%.

The changes reflect a large number of people focusing on avoiding the novel coronavirus and spreading the message online.

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