Boost your mCommerce mobile marketing strategy this holiday season

Anne Freier | December 22, 2016

App Business


MobileBridge, the mobile engagement and analytics firm, has just shared some of its top tips for mCommerce and eCommerce marketers this holiday season. Check them out below.

Find out how to entice mobile shoppers this holiday season



  1. Grant Special Rewards for Customer Feedback
    Your customers deserve a little reward after sending their feedback. Whether you arrange an in-app survey, a customer poll or simply another way to gather feedback, make sure you award them. Offer a discount, points or a new status in order to incentivize their participation in customer feedback.
  2. Inspire Shoppers During the ‘Browsing’ Stage with Videos or Rich Media
    Users often do research via product videos/demos to make the best decision. According to Google, “on YouTube, mobile watch time for product review videos has grown 60% year over year.”
  3. Tap into Proximity Marketing
    Proximity marketing is a huge discipline where marketers can simply reach customers in different locations. Whether it’s through indoor beacon ranges, to geo-targeting areas, marketers can tap into virtually anywhere there’s a signal like GPS, BluthTooth, to name a few.
  4. Go Omnichannel
    Apps, mobile sites, in-store (brick and mortar), web/desktop, smart watches, tablets, and in general the Internet of Things (IoT) are a plethora of ways to reach your customers. Are you readily available to cater to them on all channels and devices?
  5. Send Friendly Reminders on Basket Items
    It can’t hurt to remind your user about an item sitting idle in their mobile cart or basket. Why not send them a friendly push message, in-app message or another asset that’ll notify them about their mobile cart?
  6. Offer at Least One Holiday Sales Promo
    As a test, offer a holiday sales promo on one channel that needs a lift. Let’s say you’d like to increase your engagement on your new app. Why not target your online shoppers and in-store shoppers with an advertisement to download and sign up for your app? This is a great way to start onboarding your customers through the app. Make sure you keep up the mobile engagement well after your holiday promo sale is over.
  7. Know and Segment Your Customers
    Customer insight starts with good, actionable data. Do you have the capability to intelligently segment and profile your customers? The more specifically you target your customers, the more personal your engagement can be with them.
  8. Offer a Gamified Journey In-Store or in the App
    FAW-Volkswagen China did. Check out how they engaged their mobile audience with an auto shop gamified mobile journey using beacons and loyalty points.
  9. Give Away Bonus Loyalty Points for Holiday Spending
    Why not reward your customers a little extra loyalty boost for simply the sake of the season’s giving?
  10. Send a Holiday Greeting Card/Gift
    One of our customers did a fantastic job of creating rewards for their user base. Give them a treat (gift) to remember or send them a friendly season’s greetings in-app message card.

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