Bidalgo partners with TikTok to bolster campaign analysis

Mobile marketing platform Bidalgo has announced a partnership with popular short-form video platform TikTok.

The partnership means that marketers using TikTok Ads can access Bidalgo features via an API integration.

These include campaign and creative analysis, and data-driven optimisation tools for TikTok ads.

“I love having all of my UA and MMP data on Bidalgo to have an accurate picture of what is happening day by day,” said David Park, Growth Product Manager at HOOKED.

“Adding TikTok to the platform makes my life even easier since I can quickly visualize historical performance with built-in charts and export cohorted data for analyses with a click of a button. We run a lean team, and it would take me a lot more time to gather the data manually from multiple sources myself.”

For TikTok advertisers, Bidalgo plan to support advertisers by aligning UA and design teams, boosting performance measurement of creative assets and leveraging advanced insights.

Furthermore, Bidalgo provides a way to aggregate TikTok, MMP and BI data into a single source and take bulk actions on bids, budgets and actionable insights.

“We’re incredibly excited to add TikTok to our suite of social media partners. Though it’s only been around for a few short years, the platform is already firmly entrenched in our culture. Our solution brings unique added value for marketers on TikTok – both from a media-buying and an optimization perspective. Advertisers are already enjoying Bidalgo’s TikTok solution in beta and seeing impressive results,” added CEO and Co-Founder Peli Beeri.

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