Ahead of the App Growth Awards 2019 we’re previewing the finalists for each award, to show you a snapshot of successful companies in the app market.
The Best Retention Campaign award is meant to recognize agencies and publishers that highlight a campaign which has delivered an improvement in engagement and retention for an app. The entry must demonstrate the techniques involved such as product changes, implementing a growth strategy, as well as the use of retargeting or other engagement channels.
And so the finalists for Best Retention Campaign category 2019 are:
- Applift Inc for Rappi Campaign
- ARDE.io for ARDE
- CleverTap for SonyLIV Campaign
- JT Group for JT My Account
- Phiture for Fishbrain Campaign
We’re looking forward to finding out the winner at the App Growth Awards gala ceremony on Dec 5th …
When it comes to app marketing, for so many app developers and brands retention has become the number one priority. The competition is intense, apps are destined to compete on both app stores and people’s smartphone screens with other apps for their attention. The times when it was all about growth-growth whatever it costs are gone, today smart app businesses focus on sustainable growth, on achieving predictable, steady Daily Active Users number growth.
Congratulations to the teams who have made it to the final and will be holding their breath during the App Growth Awards ceremony in just a couple weeks.