Businesses are still not placing high enough priority and allocation of funds on mobile app development, according to research conducted by Gartner. The average amount of spend given to mobile app development is 10% of the total budget, it’s reported, which represents a small 2% increase over the amounts allocated in 2015.
Businesses aren’t spending enough on mobile app development, according to Gartner research
However, despite this, companies are beginning to realize the importance of mobile apps to their business. Garter goes on to add that 42% of companies are planning to increase spend by an average of 31% over the coming year.
Adrian Leow, a principal analyst at Gartner, said:
“Demand for mobile apps in the enterprise is growing, but the urgency to scale up mobile app development doesn’t yet appear to be a priority for most organizations. This must change, particularly given employees often have the autonomy to choose the devices, apps and even the processes to complete a task. This places an increasing amount of pressure on IT to develop a larger variety of mobile apps in shorter time frames.”
The data comes from Gartner’s How Enterprises Are Tackling Mobile App Development in 2016 report, which also highlights that most companies are custom developing their own apps, rather than using templates from build-an-app systems.
The complete report can be obtained through Gartner here.