Average revenue per iPhone user is up in 2016, but app downloads are falling

Andy Boxall | February 23, 2017

App Business

sensor tower rev 2016

Last year, the average amount of money each U.S iPhone user spent on apps and in-app purchases increased from $35 in 2015, to $40. The biggest winner was the Entertainment category, saw revenue double in 2016 over 2015, but it’s games which is responsible for the biggest cut.

The data, published by Sensor Tower, shows $27 of the average $40 spend came from games. This places it way ahead of the music catagory in second place, with an spend of just $3.60. Entertainment is in third position with $2.30, up from $1 in 2015. Social networking is close behind, followed by photo and video apps in fifth place.

Average app downloads fall slightly in 2016

sensor tower downloads

While revenue is up in 2016, Sensor Tower shows the amount of app downloads has slightly fallen. The average per-user download number is 33 apps this year, down from the 35 recorded in 2015. Games are still the most downloaded app, with each iPhone user installing just under 10 on average.

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