Apsalar teams up with Tapad to help app marketers analyse cross-device customer behaviour

Anne Freier | September 1, 2015

Mobile Advertising

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Mobile data management and app measurement company, Apsalar, recently announced a partnership with cross-device marketing tech firm, Tapada. The agreement enables Apsalar customers such as TripIt and Flipboard to get a better picture of in-app and digital customer behaviour as part of its DMP.
Apsalar’s mobile DMP now leverages Tapad’s The Device Graph
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Source: tapad.com
Using Tapad’s device graph for cookie-based PC and mobile web data, Apsalar’s Mobile DMP now combines it with mobile app customer behaviour data. Michael Oiknine, Cofounder and CEO, Apsalar, says:

“Apsalar is focused on empowering marketers to control and fully leverage their first-party data to drive extraordinary marketing effectiveness. Cross-device matching is a critical component of this mission and we are pleased to partner with cross-device matching leader Tapad to help fulfill that essential mission.”

The Tapad Device Graph interprets trillions of data points each month to determine if different devices are owned by the same person. The solution is able to combine probabilistic and deterministic data modeling and Nielsen recently confirmed its accuracy to be 91.2%. Are Traasdahl, Founder and CEO, Tapad, adds:

“Apsalar’s ability to deliver rich in-app behavior and insights brings an increasingly important set of customer signals to clients focused on data-driven, customer-centric marketing. We look forward to the opportunity to work with Apsalar as they help clients take ownership of their customer data and derive maximum value from it.”

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