AppVirality secures $0.5m for its mobile app growth hacking toolkit

Andy Boxall | January 13, 2015

App Marketing

Mobile app growth hacking toolkit AppVirality has, for the first time, received outside funding. The company announced an injection of $465,000 led by Google India’s managing director Rajan Anandan, and a variety of other high profile investors. According to reports, AppVirality intends to use the investment to grow its team and introduce new products.
AppVirality’s helps developers increase downloads and user engagement, by using an SDK and dashboard containing growth-hacking tools, which can be implemented without the need to write any code. These tools include social sharing features, personalized in-app referrals, and competitions to unlock premium content, all of which can be based around location and user behavior. This ease of use means AppVirality can be used by marketers without any knowledge of coding.
CEO and co-founder Laxman Papineni told Tech in Asia:

“If new apps by young startups want to run a referral program and have a 360-degree approach on what’s happening, it takes a lot of time and effort to build the analytics and dashboard required. AppVirality’s growth hacks can do it for them easily.”

Based in Hyderabad, India, AppVirality is made up of six team members at the moment, and North America is its largest market. The company was formed in February 2014, when it was part of the Microsoft Accelerator program.

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