Appodeal, the programmatic mobile app advertising platform, has just added support for Enhance by FGL, a mobile app third-party services integration tool. The SDK inserts code directly into an app marketers compiled iOS and Android app. The addition of Appodeal means that campaigns are now optimised for ad-driven revenue.
Appodeal adds support for Enhance by FGL
Chris Hughes, Co-founder and CEO of FGL, says:
“Appodeal has always been focused on making it as quick and easy as possible for app creators to add their services. On its own, Appodeal’s SDK is only ten lines of code and takes less than an hour for most app creators to add. However, this new integration brings this speed and convenience to a new level. Since integration now takes mere minutes, developers can keep their focus on their core creative efforts and still bring to market apps that are automatically prepared to make the most money possible, in the fastest manner, through ads.”
When app creators upload their app files, the Enhance SDK then determines where code can be added to bolster services, such as Appodeal’s in-app ad mediation, other ad services, crash reporting and analytics.
The Appodeal SSP supports real-time bids and serves highest-paying ads to app publishers. It says it has a near 100% fill rate. In addition, it can optimise inventories within the same app to create tiers across these inventories and set dynamic floor prices. Prices can also be optimised for each impression.
App publishers often face some reliance on advertising networks in order to monetise their apps. This can result in convoluted payments where cuts into revenues happen or payments get delayed. Appodeal aims to change this by fronting payment to ensure that app publishers do get paid on time.
Pavel Golubev, CEO, Appodeal, adds:
“In-app advertising is a great way for app creators to generate revenues, particularly from their free apps. But it often takes several months for developers to recoup the expenses that went into creating the app. To protect their businesses, it is critical to reduce time-to-revenue. Enhance’s support for Appodeal directly addresses this market need – creating mobile apps that are designed for the maximum, most timely in-app ad revenue generation, right from the start.”