Mobile ad tech company, AppLift, has announced the launch of AppLift Labs – “an internal task force in charge of leading product innovation in mobile advertising technology”.
AppLift created Labs in an attempt to help advertisers create relevant and more meaningful ads, driving legitimacy and effectiveness. Vaibhav Gupta, Chief Innovation Officer (CIO), AppLift, says:
“Mobile marketing is one of the fastest-growing industries in the history of technology and it is incumbent upon established companies such as AppLift to keep the pace and continue to lead innovation by seizing new opportunities. AppLift Labs will provide a dedicated, supportive environment in which the most entrepreneurial-minded and innovative ad tech professionals can tackle our industry’s key challenges.”
The San Francisco-based company says that Labs will also include regular consultancy from external shareholders and industry decision makers to gain a greater picture of the industry and understand new and key trends in ad relevancy, data privacy, ad viewability as well as ad fraud.
The company has begun two projects as part of Labs and will launch results in 2016.