Mobile ad tech company, AppLift, yesterday announced that it had broken the $100m run-rate mark in Q4 2015 after charting a 170% year-on-year growth across its key regions and app verticals. The market in APAC, where the company opened three new offices in 2015, contributed to 190% growth and a third of AppLift’s total revenue.
AppLift provides data-driven mobile advertising technology
In an effort to ramp up its programmatic buying and RTB trading activities, AppLift acquired mobile DSP Bidstalk in May 2015. The company has since rolled out its RTB technology through its programmatic media buying platform, DataLift. Programmatic remains a key area for growth for the company in 2016.
Game apps weren’t the only verticals driving growth. With the acquisition of Appiris in February 2015, a significant portion of AppLift’s gains came from mCommerce, travel and dating sectors, with revenue increasing to over 270%, fueled by long-term business relationships with clients such as Flipkart, Paltalk and King. AppLift’s overall customer retention rate was above 90% in 2015.
In addition, the company doubled staff to 220 last year and plans to grow its team to 360 professionals by the end of 2016.
Tim Koschella, CEO and Co-Founder, AppLift, says:
“We are thrilled to see such rapid success in our strategy of vertical and global expansion, as well as from our focus on the roll-out of our proprietary technology platform DataLift. We anticipated the increasing growth potential of non-gaming apps. In 2016, we plan to pursue the same level of growth and focus on the development of our tech platform and our programmatic offering.”
For 2016, AppLift has plans to expand geographically and open an additional office in NYC during the first half of the year.