Mobile advertising technology company, AppLift, has just launched Audience Segmentation to its app ad platform. The feature works via a rule-bidding UI and is now available through AppLift’s DataLift 360. It lets advertisers create their own rules and audience segments based on in-app events.
Ultimately, this should enable them to develop more effective ways to retarget their campaigns and boost their return on ad spending.
“At AppLift, we firmly believe that harnessing the power of data will drive ultimate success,” explained Tim Koschella, Founder and CEO of AppLift. “There are few options for advertisers to access audience segmentation tools directly from their retargeting partner’s UI and combine it with granular and transparent reporting. DataLift 360 makes reshaping their retargeting strategies an accessible and intuitive process. We’re pleased to be offering customers this addition to our mobile advertising platform.”
Through the new feature, advertisers can directly stream in-app events via the API and funnel them based on timing and frequency.
Rules are established based on Boolean logic to more precisely target an audience.
However, advertisers retain full control over the rule creation at all times.
The new feature is integrated in AppLift’s DataLift 360 Dynamic Retargeting suite. It offers access to all formats such as Dynamic Creative, Playables and Rewarded Video.
In addition, AppLift has ensured that reporting is transparent and granular. As such, retargeting campaigns and user segmentation can be adjusted to reach improved efficiency, precision and maximize value and revenue.