Apple to launch subscription bundle for News+, TV+ and Music

Anne Freier

In App Business. November 18, 2019

In an effort to attract more subscribers, Apple is apparently looking to bundle its service packages including News+, Apple TV+ and Apple Music in 2020.

People familiar with the matter told Bloomberg that the company was ramping up deals with publishers to bundle News+ offers with other paid digital offers.

Much like competitor Amazon.com has done, Apple hopes that bundling multiple of its services could attract more subscribers.

News+ provides access to newspapers and magazines for $10 a month. Apple charges a hefty fee of roughly 50% of the subscription price.

The remaining percentage goes to publishers including New Yorker, GQ, The Wall Street Journal and many others. The fees are split among publishers depending on much time users spend reading an article.

But if Apple were to bundle its services, publishers would be getting even less because the costs of the subscription wouldn’t increase proportionally to the services included.

For Apple, the move may be necessary to offset declining hardware sales.

Earlier this year, the company launched Apple TV+ at a subscription fee of $4.99 per month.