When Apple launched News+ back in March and got 200,000 subscribers in just 48 hours, it looked as if the app may do well. But since then, News+ has struggled to add new customers.
According to people familiar with the matter, Apple hasn’t been able to attract substantially more users since its launch.
News+ provides a subscription to more than 300 magazines and newspapers for $9.99 a month.
Whilst News+ has enjoyed much hype or marketing, the service could benefit from Apple’s announcement to bundle its services.
Apple Music launched in 2015 already has 60 million subscribers. Publications on News+ such as New York Magazine, The Los Angeles Times and Vox may be able to reach significantly more readers if bundled.
One publisher said that subscription revenues from Apple News had slowly increased over the last few months.