Apple Music, the music subscription service, has just hit a new milestone of 60 million subscribers, up from 50 million back in January.
The company appears to be growing at a similar rate to that of competitor Spotify despite having fewer subscribers overall. Spotify reached 100 million premium subscribers in April 2019.
Eddy Cue, the company’s services chief, recently also revealed that a few updates would be made to Apple Music. These include operating system updates, time-synced lyrics and a better interface.
Meanwhile, iTunes is being split into three separate apps for music, podcasts and TV, but only on Mac devices. The company hopes that this will make it easier for users to jump around between different content types and be able to enjoy a more dedicated platform for each.
The company is also boosting exclusive content to attract new subscribers.
It recently announced Up Next Live, a series of intimate music performances from upcoming music artists.
In addition, French rap duo PNL recently released four exclusive titles on Apple Music.
According to Cue, Apple Music is the company’s largest first-party service.
However, Apple hopes to hit 500 million subscribers across all its subscription services by 2020.