Apple App Store supported $519 billion in sales and billings in 2019

Anne Freier | June 17, 2020

App Business

Apple has revealed that the App Store supported $519 billion in sales and billings in 2019.

According to Analysis Group research, among the categories with the highest value were mobile commerce (m-commerce) apps, digital goods and services apps, and in-app advertising. 

Roughly 85% of the $519 billion in payments went to app developers and businesses since Apple only keeps some of the proceeds.

The study also found that sales from physical goods accounted for $413 billion of the total. Within that, mCommerce apps generated the majority of sales ($268 billion). This includes retail apps such as Target and Best Buy.

Meanwhile, travel apps like Expedia accounted for $57 billion of the total while Uber and Lyft generated some $40 billion and DoorDash and Grubhub stood at $31 billion.

“The App Store is a place where innovators and dreamers can bring their ideas to life, and users can find safe and trusted tools to make their lives better,” said Tim Cook, Apple’s CEO.

“In a challenging and unsettled time, the App Store provides enduring opportunities for entrepreneurship, health and well-being, education, and job creation, helping people adapt quickly to a changing world. We’re committed to doing even more to support and nurture the global App Store community — from one-developer shops in nearly every country to businesses that employ thousands of workers — as it continues to foster innovation, create jobs, and propel economic growth for the future.”

Digital goods and services sales from entertainment services such as video streaming and fitness apps generated $61 billion.

The research also found that in-app advertising sales account for $45 billion with 44% of sales coming from games.

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