Appia surpasses 75 million app installs

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Partner Post - Appia

Posted: June 2, 2014

Appia, the mobile user acquisition network, has announced that they have exceeded 75 million app installs. The news comes as Appia continues to drive their business by creating fresh partnerships and products, along with growing their advertiser base. It’s these developments that have no doubt helped to reach this milestone for the network.  Appia mention a number of specific factors that have contributed to reaching the 75m figure:

  • New publisher partnerships have been formed with GameHouse, Smaato and Sponsorpay
  • There are more than 290 million unique profiles globally to enhance audience targeting that drives higher lifetime value user acquisition
  • Being included in App Annie’s Advertising Analytics solution
  • Technological improvements such as Discovery Ads, an ad format for publishers that offers them native ads for their apps and mobile websites that integrate into their content, rather than disturb the user experience with unnecessary intrusion. In addition, the Appia publisher self-service solution, a one-stop self-service tool for app monetisation, has gained 750 new developers since its launch
  • New advertisers have been added to Appia’s client list, BASH Gaming and Hipmunk

Jud Bowman, the CEO of Appia, had this to say:

“Appia’s goal is to drive quality app installs for our clients – and we surpassed the 75 million app install mark through innovation and a deep commitment to this space and our industry. We are thrilled to achieve this critical milestone and excited to realize a scalable network that has driven significant installs with global reach and enriched profile insights.”

Appia’s commitment to consistent innovation in the fast-moving mobile industry has been a critical part of their ongoing success. It will be interesting to see where the user acquisition network goes next.
For more information check out the Appia profile on our directory

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