App store revenues climb 15% to $40 billion in H1 2019

Anne Freier

In App Business. July 4, 2019

Combined revenues from the App Store and Google Play reached $39.7 billion during the first half of 2019, according to the latest data from Sensor Tower, an increase of 15.4% from 2018.

App spend

It is estimated that consumers worldwide spent 13.2% more ($25.5 billion) on the App Store, up from $22.6 billion in 2018.

Apple continues its lead with around 80% higher gross revenues compared to Google Play ($14.2 billion).

Google Play app spending was up 19.6% during the same period.

Among the top grossing apps, Tinder emerged as the clear lead in the non-gaming category with a spend of $497 million.

Netflix ranked second highest at an estimated consumer app spend of $399 million, followed by Tencent Video at $278 million.

First-time installs

First-time app installs across both app stores reached a whopping 56.7 billion with the App Store responsible for 14.8 billion of that. This represents a slight decrease of 1.4% compared to the first half of 2018.

The report attributes this to a brief downturn in China during Q1 after which installs have recovered since.

Google Play installs jumped 16.4% to 41.9 billion compared to 36 billion in 2018.

Despite the significantly higher number of installs, Apple generated 1.8x more revenue than Google.

The top apps in terms of download remain unchanged: WhatsApp, Facebook, TikTok and Instagram.

Mobile game revenues

Spending on mobile games increased 11.3% during H1 2019 to $29.6 billion overall. App Store revenues grew 7.8% to $17.6 billion whilst Google Play spending on games jumped 16.8% to $12 billion.

Tencent’s Honor of Kings continues its lead as the number one grossing game, followed by Fate/Gran Order and Monster Strike.

New mobile game downloads came in at 20.1 billion during the first half of 2019, up 3.2% compared to 2018.

Overall, mobile game downloads on the App Store declined 1.4% due to the game licensing freeze in China and increased 4.6% on Google.

Overall, global spending on mobile apps during Q2 2019 was around $20 billion, up 17.2% the year over.

App Store spend jumped 17.8% to $12.9 billion, whilst Google Play reached $7.1 billion (up 16.3%) during Q2 2019.