For the second year in a row, consumer spending in the Apple App Store was nearly twice that of Google Play, although overall growth was fairly close. According to Sensor Tower’s data, spend inside both stores jumped by 35% for 2017 over 2016.
People spent a total of $38.5b in the Apple App Store last year, compared to $20.1b inside the Google Play Store. In 2016, the App Store saw $28.6b in revenue, while Google Play took $15b. This represents a 34.2% rise for Google and $34.7% for Apple.
Sensor Tower also shows that first-time app installations were up in 2017 too. In 2016 approximately 80.7 billion apps were installed for the first time around the world, but in 2017, that number jumped by 13.5% to 91.5 billion.