Mobile growth platform App Samurai has just announced a $2.4 million Series A funding round led by 212 Ventures and co-investors Collective Spark, 500 Startups and Degerhan Usluel.
Founded in 2016, App Samurai provides solutions for mobile app developers to grow their apps through user acquisition and in-app engagement. It also offers a real-time mobile ad fraud detection and prevention solution (Interceptd).
“App Samurai’s product portfolio is designed to simplify sophisticated mobile marketing problems,” said Ali H Karabey, Co-Founder and Partner, 212 Ventures. “The Company’s dedication to scalable martech solutions, for which the market has an appetite, will drive their success. 212 Ventures is looking forward to supporting Emre and the App Samurai leadership as they continue to scale their business and deliver innovative mobile marketing solutions for their global customers.”
To date, the company raised $4.6 million in total. App Samurai said it plans to use the funds to develop its mobile advertising product portfolio and expand globally. The company now has offices in nine cities in the US, Germany and Israel. In 2019, it achieved a 240% year-on-year growth.
“Our team’s curiosity and ambitious engineering culture are the main drivers of our growth as an independent and unbiased leader in mobile marketing and ad fraud prevention,” added Emre Fadillioglu, CEO and Co-Founder, App Samurai Inc. “This $2.4m investment aligns with our 2020 globalisation strategy and will accelerate our talent acquisition and geographical footprint. Our priority now is to bring the brightest minds together, to drive greater transparency, integrity and efficiency for the mobile marketing ecosystem.”