App revenues rise 7% while usage is beginning to slow

Anne Freier | April 24, 2020

App Business

App revenue has continued to rise by another 7% amidst the prolonged coronavirus crisis.

That’s according to an analysis by mobile measurement company AppsFlyer based on the weekly percentage of app installs and sessions across various countries.

However, the rise in app usage is starting to slow down a little, increasing 28% since the first week.

Shopping app activity continued its upward trend with revenue rising 25% during the first four weeks.

Entertainment and streaming apps rose 10% since week six and 70% since week one. Organic installs remain high in this category but non-organic ones fell 35%.

Finance investment app revenues rose 15% and 30% since the first week, while casual and social casino game revenues increased 35%.

For freemium app developers the question remains how in-app purchase revenues would develop as COVID-19 lockdowns continue.

In the UK, AppsFlyer noted that education app revenues rose 270% within the last seven weeks.

Health and fitness non-organic installs and organic installs almost doubled by 105% and 110%, respectively while organic installs and revenue for music apps jumped 80%.

Non-organic installs for music apps jumped a whopping 205%.

Photography apps saw revenues climb 95% while non-organic installs jumped 115% and organic installs grew 100%.

Shopping apps in the UK also made notable games with 40% higher revenues and 115% higher non-organic installs.

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