App Promotion Summit Berlin as it happened: A Roundup of Tweets and Coverage #APSBERLIN

Peter Keung

In App Marketing. December 17, 2013

The App Promotion Summit in Berlin was big hit, thanks to the commitment and enthusiasm of the guest speakers and the many delegates eager to learn about the ever-growing app promotion landscape. The grand décor of the Hotel Adlon Kempinski made for an ideal setting to welcome attendees from across the globe.
Even though the event has come to an inevitable end, the legacy and lessons learnt are still hot topics in the app advertising industry. App Promotion Summit Berlin provided insights from professionals on current challenges in the mobile marketing industry, across many areas of app discovery and distribution. One of the biggest revelations to come from the event is the increasingly obvious fact that the mobile app marketing industry has become much more sophisticated and structured.  The key players are creating innovative new platforms and services that don’t just focus on user acquisition but create value across the user ‘lifecycle’. There has been so much to take away from this summit, so we decided to start with a collection of some of the best tweets from #APSBerlin to provide a flavour of the day:

Breakfast and Arrivals

Our sponsors Distimo hosted the early morning breakfast:

and the enthusiasm for the event began to build early:

The venue was clearly a big hit!


What We Learned

The Google Play store was on everyone’s lips at one point.

Who knew giving your product away for free could be a valuable marketing tip

and of course there were some other very serious lessons to learn,

such as the importance of comprehensive analyses.

There were some great insights and analogies.

For those of you that couldn’t make the event, some of the speakers have kindly tweeted their slides and key information.

Of course it is important to know what not to do as well.


We Didn’t Forget to Have Fun


What We Have Taken Away

As always people were sad to leave, but very complementary about the venue and the other guests.

APSBerlin tweets were clearly a hot spot for app promotion gems.

Blog posts and Write-ups

Several of our partners and guests have provided some great coverage from the event.