App Annie has rolled-out support for Facebook on its Advertising Analytics platform, allowing app publishers to track app install metrics such as CTRs, conversion rates and installs.
The social network will join the roster of 27 other mobile ad networks that plug into App Annie’s free tool, giving publishers a handy overview of how their apps are performing. Facebook’s success in the user acquisition space is well-documented, and the company already partners with rival analytics platforms such as adjust and Apsalar among others, so the announcement is certainly a welcome one for App Annie users.
App Annie Advertising Analytics Ad Network Integrations
However, App Annie will also need to ensure it’s house is in order as Facebook has proven rather stringent when it comes to how analytics partners access user data. Earlier in the year it kicked HasOffers and Kontagent out of its program for holding onto info for too long.
App Annie’s CEO Bertrand Schmitt said:
“Facebook is one of the biggest players in the mobile advertising space, offering advertisers a large, high-quality audience and the tools to create effective targeted campaigns. Advertising Analytics support for Facebook is extremely exciting, and we are glad to give app publishers key insights in order to optimize their user acquisition strategies.”
App Annie also announced that its free analytics platform will now allow developers to access their data via API, making it easier to import information into their own internal systems. This will include stuff like lists of campaigns, ad revenue sites for specific apps and all ad and monetisation performance metrics, like impressions, clicks and installs.
For more information head over to the App Annie website.