App ad engagement on Snapchat jumps 36%

Anne Freier | April 6, 2020

App Business

Snapchat has reported an increase in user engagement amid the coronavirus crisis.

The app popular with teens reported that users confined to their homes were changing their interest with finance and news sections seeing more engagement.

In a blog post, the company revealed that equity trading apps saw a spike in user interest, alongside online delivery and shopping apps, fitness and wellness, entertainment apps, meditation and hobby and craft apps.

Overall, app ad engagement on the platform was up 36% in terms of install volume. During March, swipe rates on ads jumped 19% compared to February.

Snapchat said it was keeping up with informing its users on Covid-19 with more than 445 Discover Stories and shows being posted on the topics by reputable sources such as the World Health Organization.

These topics have now been viewed by over 68 million of its users (40% of them being Generation Z).

At the same time, Snapchat has been quick to release a Here For You feature that provides resources from partners for Snapchatters searching for help on mental health topics such as anxiety and depression.

The app also added some Covid-19 themed creative tools including Filters. Snap Lab said it was committing to produce and distribute medical face protection.

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