Amazon tests personalised online storefronts for influencers

Anne Freier

In Mobile Advertising. September 19, 2019

Amazon has been testing personalisation of online storefronts for social media influencers according to a report from AdExchanger.

The move is part of the company’s efforts to boost its Amazon Influencer Program which rolled out two years ago.

As part of the programme, content creators are given a vanity URL which leads them to a page they can curate. They may, for example, add select products to shop through Amazon.

They are paid a fee per purchase, which increases depending on product category.

At the same time, the company is developing a tool that lets influencers share content from their feeds on platforms such as Instagram for storefront pages.

In finding partners for the programme, Amazon is considering audience size, relevance and their frequency of posting. Anyone with a social presence on YouTube, Facebook, Instagram or Twitter may apply.

Early adopters including Colette.Prime, Dr. Organic Mommy and Cocktail Chemistry are in the middle of launching storefronts right now.